As you can imagine TikTok is a very crowded place. To understand this, allow me to tell you TikTok has over one billion active users monthly. This is a mind-blowing number to be fair. Since this is the case, getting followers, making a name for yourself, reaching others is quite hard. So, how do you get followers on TikTok?
In today’s article, we are going to explore the strategies that can help you expand your reach, increase your visibility so that you can find a place on this beautiful platform.
So, let’s cut to the chase and dive into it!
Defining Your TikTok Brand
If you aim at nothing, you hit nothing. That’s why defining your brand is vital for your social media presence. To grow your follower base on TikTok, you should achieve that. To do that, you may follow these:
- Personal Branding: Your personality is what makes you unique, sets you apart from others. You are not a robot or a mess production product, right? So, be unique and leave a mark on users’ minds.
- Niche Selection: Selecting a niche is important. Tell me who wants to do something they do not like? I’ll tell you, no one. And it will be best if you don’t do something like that too. Find something that you enjoy and be good at it. This helps you attract a dedicated audience who shares your interests, otherwise you won’t be able to find answers to how do you get followers on TikTok.
- Consistency in Theme: You find it? Nice. Now, you should be consistent about it. Create a narrative about it in your videos and photos. This can be the type of content you produce, your video aesthetics, or your posting schedule. Thanks to this, you can build a recognizable brand.
Crafting Engaging Content
TikTok is mainly an entertainment platform, so your content has to be top quality to get new followers. You have to attract attention to yourself and hook the viewers. Let’s take a look at how we should do that:
- Know Your Audience: You are a content creator, and you produce content for whom? This is the first thing you should learn. Are your targeted audience teenagers, adults, or another group? You can access these kinds of data from TikTok analytics. Use it wisely and make the necessary changes.
- Content Quality: You know that quality matters on social media. You need to improve your visual quality and sound quality. These changes alone can make a big difference. Invest in good lighting, and a decent camera, and take time to edit your videos properly. People will appreciate you for your effort and quality. This can increase your reach since TikTok’s algorithm is in love with high-quality content. It’ll push your content to FYP’s.
- Trends and Challenges: One of the best ways to get followers on TikTok is taking part in trends and challenges. They are follower magnets. Keep up with what’s popular at that time and join. You can support your content with popular hashtags and sounds too. Sounds easy, I know, but they are quite effective. Also, while joining these trends, remember to add something from you. This is one of the biggest mistakes that content creators make while they are participating in trends. They are not unique; they seem like auto-generated content.
Using Hashtags Effectively
As mentioned above, hashtags are one of the perfect answers to how do you get followers on TikTok. They can significantly boost your visibility and reach on TikTok.
Be Relevant: You have to choose relevant hashtags for your video. If you post about cooking, you shouldn’t use car-related hashtags. It’s just absurd and it makes you look like an engagement farmer which is a terrible thing for your reputation on social media.
Mix of Popular and Niche Hashtags: You may want to mix some popular hashtags with niche ones. For example, #ForYou or #Viral can help you reach a broad audience. Use them and add some hashtags about your content. If you don’t know what to use, you can search for them on TikTok or you can use third-party tools. There are many websites that offer help with finding popular hashtags.
Promoting Your TikTok on Other Platforms
Thanks to cross-promotion, you can reach a wider audience. For example, I spend a good amount of time on Instagram but if I come across something like that, I check it out, I just cannot help myself.
- Cross-Promotion: You can share your content on other platforms such as YouTube, Instagram, and Twitter. This can attract new viewers and help you get followers on TikTok. Also, in this way, you can boost your other social media accounts.
- Link in Bio: TikTok allows its users to add a link to your profile. You can use this to drive traffic to your profile. You can direct followers from Instagram, Twitter, or your blog to your TikTok profile by just adding a small link.
- Collaborations Across Platforms: Making new friends is always a good thing. So, try to partner up with other influencers and content creators on other platforms as well as TikTok. These kinds of collaborations always work for both sides. You can get a chance to introduce yourself to your partner’s audience and get new followers from them.
Frequently Asked Questions
How important is engagement with followers on TikTok?
Engagement is simply everything if you are aiming to grow on this platform. If you ignore engagements, you won’t be able to increase your visibility and reach, and this can translate into failure.
What are some common mistakes to avoid when trying to grow your TikTok following?
If your goal is to grow on TikTok, do not be inconsistent with your content, also ignoring trends, and not engaging with your audience can make things really difficult for you.
How do I measure the success of my TikTok growth strategy?
Measuring your success is a crucial step that you shouldn’t skip. To do that you can watch closely your follower count and engagement rates. You can access these data through TikTok’s built-in analytics.